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VMware Kills vRAM Licensing?
According to CRN today, VMware kills vRAM Licensing.
VMware is discontinuing an unpopular server virtualization-licensing program and will focus on marketing vSphere and its other cloud computing products as a unified stack, CRN has learned.
In its upcoming release of vSphere 5.1, VMware is getting rid of vRAM entitlements, which debuted with vSphere 5 and determine how much memory customers are permitted to allocate to virtual machines on the host, according to sources familiar with VMware's plans.
VMware will return to its previous CPU-based licensing model and will announce the move at VMworld when it unveils vSphere 5.1, sources told CRN.
VMware did not respond to a request for comment on its decision to discontinue vRAM.
Sources told CRN that VMware is ditching vRAM in part to maintain its competitive edge against Microsoft, which is adding several enterprise-class features in its upcoming release of Hyper-V 3. Microsoft, which has labeled vRAM as a "vTax," has been using the model in a campaign to lure away VMware customers.
VMware is a thought leader and a first mover in virtualization, so it makes sense that it would look to put its stamp on the issue of how costs will be calculated in cloud and virtual environments in the future. However, being the first mover in this discussion is creating some challenges, one longtime VMware partner told CRN.
While customers are maintaining their VMware investments in data center and production environments, some are choosing not to expand into using other VMware products, like vCenter, vCloud Director, and View, said the source, who requested anonymity in order to protect his relationship with the company.